Lemonal Strategy
Zesty Insights, Sweet Strategy, Clean Deliverables
Lemonal expands your capacity to make a difference.
The Lemonal Strategy consulting group comprises rock-stars across fields from strategic foresight to branding to video production. Lemonal was founded by Liana Holmberg, a marketing, communications, and product product leader based in the San Francisco Bay Area.
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THE JUICE: Services
- Communications & Advocacy
Goal-aligned communications plans and deliverables, e.g. press releases, congressional briefs, annual reports, thought leadership, crisis communications, internal comms, and culturally-informed editorial guides. - Marketing & Branding
Brand development from logo to language. Marketing strategy including market analysis, user research, B2C and B2B go-to-market, and sales enablement. Multi-channel campaigns and deliverables for web, social, email, mobile, print, paid media, earned media, events and conferences. - Partnerships & Development
Identify and build active relationships with key organizations who can increase brand reach, customer/audience base, and financial sustainability. - Leadership Coaching
One-on-one coaching in change management, DEI implementation, conflict management, career development. - Workshops
"Strategic Foresight: Future-proof your planning by expanding your planning horizon"
"Difficult Conversations: Turn conflict into collaboration" - Process Optimization
Is your team lost in the sauce? Get practical frameworks for improving effectiveness, transparency, and accountability.
THE ZEST: Unique Approach
- Interdisciplinary
20+ years experience from non-profit, for-profit, emerging tech, science, education, and advocacy organizations, with senior roles in marketing, communications, product management, and program management. - Diversity, Equity, Inclusion
DEI is a verb. Implement the practice of DEI in a way that fits your team. - Foresight / Futures Thinking
Tap into strategic foresight tools to help make your plans resilient in the face of rapid change. - Conflict and Change Management
Learn to embrace challenges and uncertainty, using psychological tools like DBT, to find actionable insights that improve team dynamics and leadership skills.
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Lemonal Strategy on LinkedIn
Why the lemon?
Our mascot is the Meyer Lemon – a hybrid of a traditional tart lemon and a sweet mandarin orange. What do you think of when you think of a lemon? Lemonade … a junk car … grandma’s furniture polish? “13 Ways of Looking at a Lemon” is a warm up exercise we use with teams to spark creativity, build narrative agility, and foster an audience-centric mindset.
Lemonal is a real word that means having a citrus quality. For our purposes, it’s also a hybridization of lemon + liminal. Our world is rapidly becoming ever more complex, and most of our hardest problems exist on the thresholds between new and old ways of doing things, disparate fields of expertise, and diverse personal experiences. Luckily, many of our best solutions can also be found in those liminal, in-between spaces. Lemonal Strategy is an approach that rallies us to enter complexity, ambiguity, and change together, wielding the complimentary powers of tart reason and sweet optimism.
Our mascot is the Meyer Lemon – a hybrid of a traditional tart lemon and a sweet mandarin orange. What do you think of when you think of a lemon? Lemonade … a junk car … grandma’s furniture polish? “13 Ways of Looking at a Lemon” is a warm up exercise we use with teams to spark creativity, build narrative agility, and foster an audience-centric mindset.
Lemonal is a real word that means having a citrus quality. For our purposes, it’s also a hybridization of lemon + liminal. Our world is rapidly becoming ever more complex, and most of our hardest problems exist on the thresholds between new and old ways of doing things, disparate fields of expertise, and diverse personal experiences. Luckily, many of our best solutions can also be found in those liminal, in-between spaces. Lemonal Strategy is an approach that rallies us to enter complexity, ambiguity, and change together, wielding the complimentary powers of tart reason and sweet optimism.
