Creating long-term value for organizations and communities
Liana has 15+ years of experience as a marketing and communications strategist, with a proven track record of growing organizational reach and driving measurable results. She specializes in making complex topics accessible and exciting, creating customized messaging and experiences for each audience. As a trusted people-centered leader, she inspires collaboration, creativity, and effectiveness. She is an experienced bootstrapper with ready-to-use systems for growing organizations and managing change.
Liana served in EdTech marketing and communications roles at KQED (PBS/NPR), Unity Technologies, and Common Sense Media, where she empowered teachers, students, and parents to use technology in ways that increase equitable access to learning and thriving. Her work at early stage organizations include: Product Manager at Linden Lab / Second Life, Art Director at the Public Library of Science (PLoS), and as a consultant to startups in gaming, education, and tech. Liana founded the consulting group Lemonal Strategy, bringing together many of the most talented people she's worked with to provide a range of services to expand organizations' capacity to grow and make a difference.
Areas of Focus
Education Technology (EdTech) • Media • Publishing • Emerging Technologies • Sciences • Non-Profits • Startups • Youth Voice
Core Competencies
Marketing • Communications • Brand Strategy • Go-to-Market • Storytelling for Impact • Advocacy Messaging • Engaging Diverse Communities • Partnerships & Fundraising • Product Marketing • Multi-Channel Campaigns & Event Production • Cross-Functional Leadership • Talent Development • DEI Implementation • Data-Driven Decision-Making • Fiscal Accountability
Community / Volunteering
Liana on LinkedIn
Liana served in EdTech marketing and communications roles at KQED (PBS/NPR), Unity Technologies, and Common Sense Media, where she empowered teachers, students, and parents to use technology in ways that increase equitable access to learning and thriving. Her work at early stage organizations include: Product Manager at Linden Lab / Second Life, Art Director at the Public Library of Science (PLoS), and as a consultant to startups in gaming, education, and tech. Liana founded the consulting group Lemonal Strategy, bringing together many of the most talented people she's worked with to provide a range of services to expand organizations' capacity to grow and make a difference.
Areas of Focus
Education Technology (EdTech) • Media • Publishing • Emerging Technologies • Sciences • Non-Profits • Startups • Youth Voice
Core Competencies
Marketing • Communications • Brand Strategy • Go-to-Market • Storytelling for Impact • Advocacy Messaging • Engaging Diverse Communities • Partnerships & Fundraising • Product Marketing • Multi-Channel Campaigns & Event Production • Cross-Functional Leadership • Talent Development • DEI Implementation • Data-Driven Decision-Making • Fiscal Accountability
Community / Volunteering
- Board Member, Fundraising Team -- National Alliance on Mental Illness (NAMI), San Francisco chapter
- Steerswoman -- Wahine Outrigger Canoe Club
- Crew -- Pegasus Project youth sailing
Liana on LinkedIn
